Lents Mazur & Associates

Associate for Digital Engagement (Email/Text/Website)

JOB OPENING

TITLE: Associate for Digital Engagement (Email/Text/Website)
STATUS: Salaried, full-time
SALARY RANGE: $58,000 – $68,000/yr commensurate with experience
LOCATION: Virtual (ideally based in Missouri or Kansas) with occasional travel to Kansas City, MO
REPORTS TO: Associate for Strategic Communications, in coordination with Managing Director

DESCRIPTION

Do you love list maintenance and ensuring a healthy CRM? Would you enjoy keeping people engaged – through emails, texts, and web content – with information that can help them expand their career pathways? If so, this consultant role is for you!

Lents Mazur & Associates is looking for a creative, multi-talented, and outcome-driven digital platforms professional to join our team as an Associate for Digital Engagement to work with one of our foundation clients. The Consultant will report to the Managing Director and work closely with other team members to provide excellent service both internally and externally on behalf of the client.

The Associate will have responsibilities related to email marketing management, text messaging management, CRM and list maintenance, web content management, and general project management. Superb interpersonal, collaboration and communication skills, including excellent writing, graphic skills, and a passion for extending the mission of our awesome client are vital for this role. The Associate will be flexible, detail-oriented and highly reliable in a fast-paced, innovative environment.

RESPONSIBILITIES

  • Heavy focus is on email and text marketing, including list management, email layout/development, CAN-SPAM (or similar) compliance and deliverability best practices and requirements
  • Owns the email process from inception to send to data analysis
  • Provides technical digital marketing support to Strategic Communications team
  • Handles day-to-day list management and unsubscribes in KEAP or other appropriate tools
  • Serves as an email and web page layout expert, laying out and designing for multiple platforms including mobile
  • Manages the email calendar for all sends and builds, and maintains customer journeys through various channels
  • Leads SEO, website optimization, campaign tracking, customer funnels and other marketing initiatives with the Strategic Communications, Operations, and IT teams
  • Handles technical aspects of email and website (in coordination with web developer), including customization, personalization and A/B testing protocols
  • Cleans up and combines lists in appropriate platforms
  • Helps with other marketing initiatives including customer surveys, brainstorming sessions within immediate and other internal teams, and presents findings to internal groups
  • Assists in analyzing data and reviewing analytics tracking across Google Analytics and other digital platforms
  • Works with Strategic Communications, IT, Operations teams and digital ads vendor to ensure seamless reporting into data warehouse and Tableau reporting dashboards
  • Manage and maintain email and text subscriber lists, ensuring data accuracy and compliance with relevant regulations
  • Create and execute email and text campaigns to engage and inform our audience
  • Collaborate with internal teams to develop effective messaging strategies and content
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement
  • Assist with website content updates and management
  • Support other digital marketing initiatives as needed

REQUIRED QUALIFICATIONS

  • Bachelor’s degree or equivalent work experience
  • Minimum of 3 years of experience in email marketing, text messaging campaigns, and website content management
  • Solid understanding of CAN-SPAM and other list management regulations
  • Team player who takes initiative
  • Strong understanding of email marketing and text messaging best practices
  • Proficiency in email marketing and text messaging platforms
  • Experience with website content management systems (e.g. WordPress)
  • Excellent communication and organizational skills
  • Strong attention to detail and problem-solving abilities

PREFERRED QUALIFICATIONS

  • Experience working in Infusionsoft/KEAP
  • Experience working in WordPress
  • Passion for working in a nonprofit environment and commitment to our mission
  • Experience with online organizing for a non-profit organization or campaign
  • Love of list maintenance

PAY & BENEFITS

Lents Mazur & Associates offers a competitive salary and benefits package, as well as a dynamic and supportive work environment.

Salary range is $58,000 – $68,000/yr commensurate with experience. Benefits include health insurance (½ premium of employee is covered by LM&A) and up to a 3% match in our SIMPLE IRA retirement program. We also offer dental and vision insurance options. Full-time employees will have a pool of 15 days of paid time off (vacation, sick, and personal days combined) per calendar year, and prorated for the first year based on the date of employment. After a full year of employment, full-time employees will have a pool of 20 days of PTO. We have 9 (nine) paid holidays.

HOW TO APPLY

Interested candidates should submit one single PDF that includes a cover letter and/or link to video cover letter, resume and the names and contact information for three professional references to careers@LentsMazur.com by July 31, 2024. Applications will be reviewed on a rolling basis. The posting period may be extended if needed. Questions may be sent to careers@LentsMazur.com.

ABOUT LENTS MAZUR & ASSOCIATES LLC

Founded in 1987 by Peggy Lents, Lents Mazur & Associates is a full-service, strategic consulting and communications firm. Services include integrated communications, business strategy, public affairs, and association management. We provide dynamic service with wit!

Lents Mazur & Associates, LLC, is an equal opportunity employer and we are dedicated to maintaining a diverse and inclusive team. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status. www.LentsMazur.com

ABOUT THE CLIENT

The DeBruce Foundation is a national foundation whose mission is to expand pathways to economic growth and opportunity. The Foundation is committed to helping individuals unlock their potential and find career pathways. By developing solutions such as the Agile Work Profiler, we change how people pursue careers. By partnering strategically, we increase experiences and exposure to widen career opportunities, starting with youth and working across the lifespan. Learn more at www.DeBruce.org.